Our Services

Our Process

Step One

Site Analsysis

Step Two

Build the Backbone

Step Three

Ready the Site Content

Step Four

Bring in the Traffic
My site kept tanking until I hired the Ethan and Zachary marketing team. 

Turns out I was getting spammed by competitor links and didn't even know it. heck I didn't even know what links were!

E&Z was able to clean my site up and traffic has been up ever since.  Great job guys!
Lesley R.
Santa Barbara
For months on end i couldn't figure out why my website was not getting calls...

...a friend recommended i work with Wayne from E&Z Marketing and within the year, he was able to get us to the #1 spot in Google.

 It has definitely made a difference in our net earnings! Thanks Wayne and the Ethan and Zachary Marketing Team!
Freddy T.
San Francisco

The People

Meet Our Marketing Crew

Alicia Bellum

Junior Copywriter

Emily Selgad

Senior Copywriter

Dries Sanjit

Web Designer

Benjamin Stimp

SEO Analyst

Houston SEO: Elevating Your Online Visibility in the Digital Marketplace

In the vibrant city of Houston, your business needs to stand out in a competitive digital landscape. Search Engine Optimization (SEO) is the key tool that can elevate your brand's online presence. By optimizing your website's structure, content, and credibility, SEO enhances your visibility to your target audience. When you focus on Houston SEO, you're honing in on specific strategies tailored to the local market, ensuring that your brand connects effectively with Houstonians.

As part of a comprehensive digital marketing plan, implementing SEO practices is essential for achieving long-term success. It's not just about attracting clicks; it's about drawing in the right audience that's ready to engage with your products or services. Employing SEO techniques improves not only your search engine rankings but also the user experience on your website, making it more likely for visitors to convert into customers.

With the right approach to Houston SEO, you can secure a formidable online presence that resonates with the community and drives your business goals forward. Embracing the full spectrum of search optimization, from local listings to organic traffic growth, enables you to capture and sustain the attention of your desired audience in the digital space.

Understanding Houston SEO

When seeking to enhance your online visibility in Houston, it's essential to grasp the specifics of search engine optimization (SEO) tailored to the Houston market. This involves not just the universal principles of SEO, but also the nuances of the local Houston marketplace and the strategies that can make a Houston SEO company stand out.

SEO Fundamentals

SEO is the backbone of digital marketing, encapsulating a range of tactics designed to improve your website's ranking in search engine results. Central to SEO is the creation of high-quality content combined with the strategic use of keywords and backlinks. The goal is to signal relevancy and authority to search engines, which in turn helps your site climb to a more visible position.

Local SEO Strategies

For Houston-based businesses, local SEO is pivotal. This entails optimizing your online presence for local search queries and includes:

  • Google My Business: Ensure your listing is accurate and thorough.
  • Local Keywords: Incorporate location-specific keywords into your site content.
  • Local Citations: Build up citations in local business directories.

Houston Market Insights

Understanding the Houston market means recognizing unique local demand and competition. Determine what Houstonians are searching for, and adapt your SEO strategies accordingly. Keep in mind the cultural and economic factors that drive local search trends, as these will influence the effectiveness of your SEO efforts.

Effective SEO Techniques

To dominate search engine rankings in Houston, adopting effective SEO techniques is non-negotiable. Your SEO campaign must be backed by stringent optimization and targeted strategies for the best outcome.

Keyword Optimization

You need to start with a strong foundation, and that is keyword optimization. Craft a list of relevant keywords that resonates with your Houston audience and embed them strategically within your content. Always ensure you're targeting the words and phrases your customers are searching for. Begin by performing a comprehensive SEO audit to identify gaps and optimization opportunities within your existing content, then iterate with precision targeting.

Link Building Essentials

Link building is critical for SEO success. Focusing on high-quality backlinks is a surefire way to garner trust from search engines and boost your site’s authority. Ensure that each link building effort aligns with your SEO objectives, striving for links from reputable and relevant sites. Steer clear of any practices that could flag your site as spam and harm your organic traffic.

Content Marketing Approaches

Your content marketing should be a blend of information, engagement, and SEO functionality. As a trusted Houston SEO agency or SEO company, you must create content that serves your audience's needs and interests, while also aligning with your keyword strategy to attract organic traffic. Keep your content fresh, meaningful, and regularly updated to sustain your audience's interest.

SEO and Digital Marketing Integration

As you refine your digital strategy, understanding the power of combining SEO with other aspects of digital marketing is crucial for maximizing your online presence. Let's examine how each of these elements complements the other.

Social Media and SEO Synergy

Your social media efforts can significantly boost your SEO results. Sharing content on platforms like Facebook, Twitter, and LinkedIn increases your visibility and drives traffic to your website — key signals to search engines that your content is valuable. When you create share-worthy blog posts or graphics, you not only engage with your audience but also improve the potential for backlinks, which are a cornerstone of SEO success.

Key Strategies:

  • Consistent Posting: Regularly update your social profiles with fresh content.
  • Engagement: Interact with followers to build relationships and encourage sharing.
  • Optimized Profiles: Use keywords in your bios and posts to enhance findability.

Leveraging Data for SEO

Data is your roadmap to understanding user behavior and the effectiveness of your SEO and pay-per-click (PPC) campaigns. A comprehensive analytics plan, using tools like Google Analytics, can reveal which keywords are driving traffic and achieving the best return on investment (ROI). Utilize this data to fine-tune your strategies and make informed decisions about where to allocate resources for maximum impact.

Analytics Insights:

  • Traffic Sources: Identify whether organic search, PPC, or social media drive the most traffic.
  • User Behavior: Examine bounce rates and session duration to gauge content engagement.
  • Conversion Tracking: Assess which channels lead to conversions and why.

Measuring SEO Success

To effectively gauge the success of your SEO efforts in Houston, key metrics are crucial in quantifying performance. The insights gained from these metrics not only reflect your current standing but also guide future strategy.

SEO Metrics and KPIs

Keyword Rankings: Your position on search engine results pages (SERPs) for target keywords is a primary indicator of SEO health. Higher rankings increase your visibility, which can directly influence traffic and lead generation. Tracking changes over time gives you an insight into the effectiveness of your SEO activities.

Traffic: The volume of visitors to your website, especially from organic search, serves as a direct measure of SEO success. Use analytics tools to distinguish between the types of traffic and identify which sources are driving the most valuable visitors to your site.

  • Organic Traffic: Number of visitors coming to your site through non-paid search results.
  • Referral Traffic: Number of visitors referred to your site from links on other websites.
  • Direct Traffic: Number of visitors arriving directly to your site by typing your URL into their browser.

Conversions: Increasing traffic is great, but it's the conversions from visitor to customer that truly matter. Set up goals in your analytics tool to track actions like sign-ups, purchases, or contact form submissions to measure the ROI of your SEO campaigns.

Reporting and Analysis

Crafting detailed reports and methodical analysis of SEO data is essential. Utilize tools to generate reports that illustrate the performance of your website in various aspects such as rankings, traffic, and conversions, which can be correlated with your business's revenue.

  • SEO Reports: Regularly compile data on key metrics to visualize trends and provide evidence of your SEO results.

  • Performance Analysis: Examine the data to understand the reasons behind successes and shortcomings, and use this analysis to plan improvements.

Adapting SEO Strategy

Once you have firm knowledge of your SEO performance through diligent reporting and analysis, you must be ready to adapt your strategy. Explore new keyword opportunities, reassess your content quality, and refine technical SEO aspects to improve your search engine results.

  • SEO Results: Review your SEO outcomes, looking at both short-term wins and long-term trends.

  • Strategy Adjustment: Introduce changes in response to analytical insights, market shifts, and evolving search engine algorithms to maintain and enhance your SEO standing.

By staying attentive to these areas, you can keep your Houston SEO strategy dynamic and performance-driven.


Catch More Customers



The SEO Expert You Can Rely On



Hi and welcome to Ethan and Zachary SEO. More than likely, you’ve landed on this site because you were doing a search for some form of web marketing in your local area. My company ranks for multiple #1 listings in the Google search engines in several major and minor cities such as Houston, League City, Sugar Land, Missouri City and Baytown for a large number of competitive key terms in the online marketing arena.

This means I compete with some of the largest marketing giants in my industry. This is what I do for my business to obtain web traffic and leads that convert to sales and ultimately profits. Imagine what I could do for yours.

I see countless number of SEO companies as well as search engine marketing agencies offer their services, but how many actually have these sites ranking? My company on the other hand, leads by example, we talk the talk and we walk the walk. When it comes to search engine optimization, we are one of the best in the business anywhere. Not only do our sites gain the traffic and respect it deserves in our community, but they also convert to sales.

Imagine, an SEO company out ranking other SEO professionals who are also experts in this industry and coming out on top. Its like watching a black belt martial arts expert outperforming other experts in their field. I am the best of the best not because I say so, but because Google does. My top page listings simply prove this….over and over and over again, not only in one city, but in multiple cities and many towns and cities within major cities. What this simply means to you is, I’m more than capable of getting your company more traffic, more visibility and more phone calls which help convert to more sales.

If you’re looking to work with someone to help increase the profits and increase traffic for your business, look no further. Now because my company lists at the top of the major search engines for my industry within many major cities across the U.S., you have to understand that I cannot possibly work with everyone that contacts me. Therefore I have created a profits growth form that you will need to first fill out. This will help me determine quickly your current business profile, its goals and overall health of your company in a nutshell. I typically work with existing businesses that are doing well but wish to scale and expand their existing markets both locally as well as on a national level. If that’s your goal, fill out the form and submit it today. I will personally give you a call to discuss how we can get started to take your business to the next level.

Thanks for taking the time to review my site, have a look around and I’ll be in touch soon.

Wayne Vass

Owner and Founder
We run the opposite direction
We don't follow the herd
We get your phone to ring

CONTACT US

+1 (855) 940-2211 info@enzmarketingllc.com
1001 Texas Ave Suite 1400, Houston, TX 77002